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One big mistake you are able to make with optimizing for look is by putting flash simply about anywhere on your site.
But the thing that issues for your reasons is that there is no should employ flash simply to make your site look cool. For some reason, look engine bots cannot move past the flash code, so you see there is a real practical reason for not utilizing it. Flash refuses to care about look bots, so it will likely not affect it at all; but it happens to be the bots who do care. Just build your site without bothering with this technology and you are superior to go.
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